Category: lead generation
Choosing a financial practice or switching from one financial practice to another is a big decision and strategic change that takes a long time for a client to come to terms with making. When clients consider course changes involving the security of their money, they must be one hundred percent confident that they are making […]
The Ultimate Guide To Building a Human Marketing Strategy That Will Propel and Sustain Your Financial Advisor Practice Advisors often ask “How do I get more leads?!”, when they should be asking “How do I connect with aligned prospects who will become ideal clients and over time become my best referral assets?” Financial Advisor […]
Mine Your Book Of Clients – The 80/20 Rule We’ve all heard of the 80/20 rule, the Pareto principle, where 80% of your revenues are generated from 20% of your clients. That top 20% of your client book is where your focus should be. Once you’ve narrowed that list down, your next goal will be […]
Follow along as Greenville Financial Advisor, Jensen Seear, explores the potential of this professional networking platform. My Limited LinkedIn Experience I have always heard that prospecting on LinkedIn for advisors is easier than cold calling because it allows you (as the advisor) the benefit of qualifying someone before reaching out to them and it […]
We’re all salespeople whether we want to believe it or not. We’re constantly selling. You’re selling your spouse on what you want to eat for dinner or where to go on your next vacation. You’re selling your children on the benefits of brushing their teeth and going to bed on time. Prospecting for new clients and selling are large parts of being a financial advisor. And, you’re constantly selling. You’re selling people on the services you provide and, believe it or not, you’re selling customers on you.
We only have so many hours in a day to be able to work and spend time with our clients. It’s a very finite measure. Most financial advisors don’t understand the value of their time and they’re busy with activities that may seem productive, but in actuality, provide little in the way of results.You have to know how much your time is worth. And, then you have to be ruthless in cutting out activities that don’t directly lead to revenue commiserate with the value of your time.